I developed the branding and print/digital collateral for the Incredible Duck Race, an annual event held by the Kiwanis Club of Tampa. Each year, they hold a fundraiser to benefit kids by racing rubber ducks down the Hixon Curtis Park river. In 2018, they raced 10,000 ducks and raised $29,000.

2015-2019 Selection

During these unusual times, PIP Printing needed to get a head start to market to businesses and clients products that could help them stay ahead and stay relevant. Using Constant Contact and in collaboration with my manager, we created a set of emails that targeted specific pain points and solutions for their specific needs. This resulted in quotes and inquiries from new and current clients and over 30 stores in the franchise network asked for these graphics as well to help them market themselves as well.

In celebration of the Kiwanis Club of Tampa’s 100 years of service, I was asked to design a timeline that would be displayed at Tampa Bay History Center. This is a 14ft x 8ft display, split into 4 different sections, with images and boards held by stand offs to add dimension. This was on display for about three months and was brought to the 100th celebration as a display for all Kiwanis members to see.

Keeping with their brand standards, I used gold and blue in order to bring out timelessness and prestige. The blue bar on top has various photos of people to represent everyone that has contributed to the club’s success.

At PIP Printing, we created a 10 point marketing campaign where we would contact potential clients throughout the year with various print and digital media. This included several flyers, mailers, email blasts, and some promotional products. We wanted to show different ways clients could reach their own audience while advertising our services. Through this PIP gained several new accounts that brought in new revenue for the store, and one now has an online storefront for a continued working relationship.

I redesigned PIP Printing’s front lobby area. I wanted to take our brand to a more modern feel, so clients could feel and see how professional PIP is. Using the lines on the PIP logo inspiration, I came up with these overlapping lines using our band colors. They represent PIP always being on the move, always innovating, and continuing to lead the way locally for digital print.

This is a 48 page booklet for PIP Printing. It uses clear toner, special page sizes and folds, augmented reality, and mock-ups of PIP’s production capabilities. This was used to promote their services, act as a talking piece for different products and ways to present client’s information, and as a leave behind.

Financial Recovery Group, Inc. (FRG) needed some mailers made for their new software, AccuReports. These were made to inform their potential clients of why they should be teaming up with FRG and how they can bring more efficiency to their business.

I created posters for two local theater groups. These helped advertise their shows and provide social media for their performers and friends to share.

This was one of my favorite projects I did at the Office of Student Involvement! A designer is assigned a month where they are responsible for creating a newsletter that the office sends out to every student living on campus and other offices. We have creative freedom and can have it themed toward the month. 

On St. Patrick's Day, there is one thing I've forgotten to do: wear green! I knew many of my friends forgot as well, so I thought it would be fun to have the calendar to be some sort of holiday survival kit. The three main festive events of the month were Mardi Gras, St. Patrick's Day, and Pi Day. I also included the astrological signs for the month, Aries and Pisces I made every symbol large enough for them to be cut out and to be worn or placed as decoration. The tag line written in the back asked the students to post their March Pride by sending it to the OSI Instagram.

A sample of sites I designed for layout and concepts. 

For a personal project, I illustrated a typeface for twisted hair strands. I referenced the proportion of the typeface Baskerville to come up with the base outline of the characters.

The Hunger Banquet is an interactive event designed to provide awareness to the attendees about current and local hunger and homelessness issues. Throughout the evening, attendees will be designated to a social class (upper, middle, lower) and will experience the realities of that class. The section placement will determine the meal provided, whether participants sit in a chair or on the floor, and their general treatment for the night.

Hand drawn concept for card suits.